Can you like my page on Facebook? Can you please follow me on Facebook?
I get these forms of messages all the time on Facebook. To be honest, they doesn’t work — you won’t the likes you are always wishing with this strategy.
But yes, they do get a little traction and that’s pretty much it.
So how does super successful people like Kim Garst getting thousands of people following her page?
It takes time, schedule, passion … and of course, science.
1. Have a goal — super specific goal
Fan building success depends on your goal. Yes, that one single goal will determine the success of your social media marketing.
2. Good images helps to increase Facebook likes
An image represents a thousand words.
The next time you are posting an update on Facebook with the goal of having more engagement, share a powerful image.
The biggest problem and mistake done by many is that they share images which doesn’t tick the readers.
Here’s an excellent update from Kim Garst that contributed thousands of likes, comments and shares.
3. Facebook fans love awesome content
We love great content and there is absolutely no denial in this.
Awesome content helps you generate more engagement and with Facebook’s algorithm, you will get more visibility.
The more engagement an update gets on Facebook, the more visible it would be for your fans. This means that the number of organic reach will increase dramatically.
Let’s be honest here, publishing awesome content is really tough to pull though. Thankfully, we have a few who do it extremely well. Two of my favorites are Social Media Examiner and Post Planner.
4. Tell story with your updates
The best storyteller in the market?
Every article that they published start with an awesome story. The opening story plays a huge role in getting readers to continue reading the below paragraph and making the whole post extremely relevant to them.
5. Stick to a posting schedule
There’s absolutely no denial that Facebook users love to see constant updates from pages they truly follow.
As a Facebook admin, you need to ensure that you are feeding them with what they need. And in return, you’ll get more engaged followers.
You don’t need to publishing one post every hour or ever X minute but you need to make sure you are posting on the right time, every single time. Do you know where your followers are from?
At the moment, there is not much of a work-around for you to figure that out. But hey, that’s not the end of the world.
Using Facebook ads, you can easily determine your potential fans’ location.
Here are information you need to get this Facebook strategy work:
- Having an idea of the location of your Facebook fans
- Knowing their age and gender (optional)
Now using Facebook ads (create a dummy one is fine) and add the information such as location, age and gender. Click on Location and you can even choose more insights such as cities and countries.
With the information gained from above, the next step is to understand how Facebook is used by the selected demographic. For example, adults usually use Facebook during meals while younger generation usually use them all the time.
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